How to resell vintage clothing online

How to resell vintage and modern clothing online (a practical guide)

Reselling vintage and modern clothing is one of the simplest ways to start earning online without building a brand from scratch. With the right setup and a good selection, you can hit healthy margins on platforms like Vinted, eBay and Depop.

This guide walks through the essential steps to start out the right way.

1. Where to find vintage and modern clothing to resell

The first hurdle is always the same: where do you find stock at a sensible price?

The most common sources are:

  • second-hand markets
  • thrift / charity shops
  • KiloBox bundles of vintage clothing
  • online stock by the kilo

KiloBoxes of vintage and modern clothing work well because:

  • you pay per kilo, not per item
  • your margins tend to be higher (not guaranteed)
  • you save hours of sourcing

2. What kind of items sell best

Not everything sells the same way. The pieces that move best are:

  • Vintage T-shirts
  • Hoodies and sweatshirts
  • Jeans (especially Levi's)
  • Sportswear
  • Recognisable brands

Brands buyers ask for most: Ralph Lauren, Lacoste, Tommy Hilfiger, Levi's, Lee, Wrangler.

You'll often spot these in the KiloBoxes available in the catalogue.

3. Where to sell vintage and modern clothing

Best platforms to start with:

✔ Vinted

  • great if you're starting from zero
  • young, active audience
  • no seller fees for private sellers

✔ eBay

  • much wider audience
  • strong for branded pieces
  • solid for steady sales

✔ Depop

  • very active vintage community
  • great for curated styling and personal brand

A lot of resellers source via KiloBox and resell items one by one across these platforms.

4. How to photograph and describe items

To sell well:

  • clean, sharp photos
  • plain background
  • natural light
  • show the label and any flaws

In the description, include:

  • brand
  • size
  • actual condition
  • fit / measurements

A well-presented piece can resell for 2–3 times what you paid for it (typical, not guaranteed).

5. How much you can earn from reselling

Earnings depend on:

  • cost of stock
  • quality of items
  • platform you sell on
  • your selection and pricing skills

Our resellers typically observe margins of 200–300% on Vinted-grade items, though this is not guaranteed. Results depend on photo quality, listing copy, pricing and how fast you sell. Always price for your local market.

Disclaimer: figures are indicative and based on typical reseller experience; not guaranteed and subject to D.Lgs. 145/2007 and Italian Consumer Code art. 21.

6. Ready to start?

Have a look at our full KiloBox catalogue and pick the format that fits your goals.